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Search Engine Marketing (SEM) is the best way of getting your products and services seen by people who want to buy them. |
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Why you need Search Engine Marketing
"Spending on internet advertising grew on a like for like basis by 62% in the six months to June 2005 when compared with the same period a year ago. This was at a time when the advertising industry as a whole only managed growth of 3%. Online's record-breaking growth has continued for twelve consecutive quarters.
Internet advertising has grown faster than any other main stream advertising medium in 2005 (online share has grown to 5.8% for the half year, eclipsing outdoor and radio)."* * Source: IAB Factsheet June 2005 |
Why search is importantAlmost 90% of all online purchases originate from search engine listings while 60% of searches begin with the purpose of an online purchase in mind. By typing a search query, the consumer is telling you exactly what he or she is looking to buy. This makes conversion rates extremely high. And there are millions of searches every single day.Using SEM for your businessTo exploit this to the full, Pay-Per-Click (PPC) or 'pay for performance' search engine marketing allows you to bid for positions in search listings on specific keywords.
Spending on search engine marketing in Europe has risen from zero four years ago to over €1 billion today. The challenge is to find the best means of managing this huge opportunity to deliver the most effective Return on Investment (ROI). This is where The Search Works can help.Why The Search Works is the best partnerOur experience in the search industry and our technological expertise has enabled us to develop paid search marketing strategies, which, when used with our suite of technologies, known as the TSW Searchware 4, enable you to optimise your online advertising campaigns to bring you the best return on investment. At The Search Works, we can also help you exploit TSW Searchware 4's potential to ensure that your products and services are seen when and where consumers are actually looking for them - driving buyers to your site in the most cost-effective way.Read more about our Search Engine Marketing services |
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