A fully flexible range of services to suit your search marketing needs.
What we can do for you
Attract targeted traffic to your site
Every search query a consumer types tells you exactly what he or she is looking to buy. We can help you choose the keywords that will attract exactly the right consumers to your site. Like other forms of advertising you are paying to bring people to your 'shop' but unlike traditional advertising the only people you're paying to attract are those who want to buy products and services like yours.
Increase your online sales
We can help you find the keywords that will really make you money. Some words may seem to be logical but may only serve to attract browsers not buyers. Using our experience and our understanding of TSW Searchware 4 we can constantly refine campaigns to deliver the most effective results.
Attract new consumers
We can make sure that all your search engine marketing campaigns work as hard as possible for you. We can help you find new terms, respond to new trends, re-work your creative and improve your bid strategy to deliver the highest possible number of the right consumers.
Increase your brand awareness
You can use the Internet to develop a strong online brand, which supports and extends your offline identity. Consistent and powerful use of your brand in all your online advertising helps to raise your profile and get your products and services noticed in the right places. You can use search marketing techniques and our favoured TSW Searchware 4 search management technology to exploit all online advertising opportunities, particularly using keywords to build brand recognition, educate your target audience about your brand and gain the optimum level of visibility, therefore getting greater returns on investment.
Maximise your Return On Investment (ROI)
Our preferred TSW Searchware 4 search management suite provides real-time tracking across all the major search engines. Reports on online consumer behaviour patterns from initial search to purchase, including detailed analysis of peak and less busy periods of consumer activity, enable you to assess the cost and performance of each of your campaigns. You can then choose to adapt your online marketing strategies and budget accordingly, making the most efficient use of the money you spend to get the highest return.
Reduce your costs of customer acquisition
You may choose to run only those campaigns that achieve a specified cost per acquisition. With TSW Searchware 4's CPA - based bidding system we can track users through the purchasing journey from initial click right to check out. Knowing exactly how much each keyword costs and exactly what it makes for you in sales allows our system to 'close the loop' and meet CPA targets.