The Search Works - Targeted Marketing

Combining Search Engine Optimisation (SEO) and Public Relations


SEO/PR is one of the most efficient means to drive traffic in high volumes

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The vast majority of all search engine referrals, across the web as a whole, come from the organic or non-sponsored listings. Search engine optimisation is the only means of improving your performance in those important 'natural' search results.

Search Engine Optimisation has no associated cost-per-click overhead. A combined SEO / PR approach, strategically defined, can enhance the prestige and turn-over of your company - the more traffic your SEO efforts deliver the greater the ROI.


Search Engine Optimisation combined with Public Relations enables clients to generate content that increases interest, qualified leads, publicity and awareness.

Distributing and creating PR messages means to understand your potential customers and get your name and message in front of them. To learn more about what a combined PR/SEO approach can do for you speak to one of our Search Engine Optimisation experts.

Refer to our full range of SEM services to learn more about holistic search marketing campaigns.

Public Relations and SEO

Now, business websites have to deliver more than just information and pretty pictures. Visitors and potential customers expect respect, performance, reliability, experience, continuity as well as customer support.

The key to a successful SEO / PR campaign:
· Define your objectives / strategy
· Identify your target audience
· Manage keyword research
· Find the Search Engines most appropriate for your industry
· Creating search optimised PR content
· Distributing your content / building links
· Tracking your campaign

Versatile Capabilities of SEO

Search Engine Optimisation can be used effectively to achieve a wide variety of objectives.

SEO can effectively be used to:

Click to contact The SEO team...


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