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Search Engine Optimisation (SEO) for Improving Conversion RatesSEO can provide a dramatic boost to your website conversion rates |
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The conversion rate of a given site, page, or search phrase can be the best measure of relevance and performance. But for many companies, too little attention is paid to conversion rates. Worse, far too many companies view what little they know about conversion rates passively, and fail to capitalise on the ability to improve. To gain a 50% increase in your online sales, it is often seen as simply a matter of gaining 50% more traffic. In fact it is often easier to shift from gaining 2 sales from every 100 search referrals, to a position of gaining 3 sales conversions from every 100 search referrals. |
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In some cases it is a question of efficiently increasing your ability to convert the leads you are already getting to sales, rather than just driving more traffic to your site. Our SEO team gives you a great insight on what influences your conversion factors and will help you to spot pages with a heavy 'bounce rate' and decrease user drop-off rates. Refer to our full range of SEM services to learn more about holistic search marketing campaigns. |
SEO delivers quality referralsSearch engine optimisation can certainly deliver highly pre-qualified leads to your site. It can also drive high volumes of visitors to your site. What you may not realise that it can help with is in actually converting that traffic. For certain, when driving more referrals is the most cost-effective way to deliver on your objectives our expert SEO consultants will be first to suggest ways of doing so. However, there are times when it is more efficient to increase your ability to convert the leads you are already getting. An SEO consultant is familiar with search and with the way people use it. This gives a great insight into some conversion factors that are not always apparent to others - particularly those factors that are to do with the context of search. Our SEO team is able to spot pages that have a heavy 'bounce' rate and can address the issues that create them. It can help you connect with the mind set of customers arriving from search and address the issue of what other offers they may have seen in the search results. We can help you to make your sales pitch more relevant to customers arriving through search, even using the relevant contextual details of their search to address them almost personally, and help you to engage and convert those visitors more efficiently. Contact the SEO team to learn more... Versatile Capabilities of SEOSearch Engine Optimisation can be used effectively to achieve a wide variety of objectives. SEO can effectively be used to: |
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