Our preferred TSW Searchware 4 search management technology suite is designed and continually enhanced to meet your Search Engine Marketing needs
The Search Works has developed paid search marketing strategies, which, when used with our preferred technology suite TSW Searchware 4, provide you with a one-stop shop for all your search marketing needs. Each component of TSW Searchware 4 is carefully crafted to be user-friendly, intuitive and reliable, and each has been designed to provide the search campaign strategy tools you need to manage your paid online advertising. Constant product enhancements keep you ahead of developments in search and at the forefront of online marketing.
Product Benefits
The benefits of such a product suite are huge. It provides you with a fully automated system which can manage, evaluate and update each keyword position in all search engine listings on an hourly basis. It can monitor and respond to consumer behaviour allowing you to optimise your bids and cost returns on each keyword to reflect busy and quiet periods of consumer search activity. The major benefit of this is maximised return on investment.
And all this in a way and in timescales that no human could possibly achieve.
Centrally managed campaigns across all the major search engines from one log in
Full integration into the search engines via direct API feeds including Google
Day parting using timed bid strategies to reflect peak and non-peak times
Automated tracking of consumer activity
Accurate budget management
Completely transparent reporting of all online traffic
Automated checks and reviews 24 hours a day
Campaign projection tool
Positional projections and CPC projections
Automated bid management to ROI and CPA targets
Comprehensive portfolio management of all keywords across all engines
Sophisticated keyword generation tool
Full marketers' 'dashboard' of real-time performance to keyword level
No sizing limitations of keywords, categories, brands or clients
