New client wins

 The Search Works has won the contract to provide Inteflora, the world’s largest and most popular flower delivery network, with a fully managed search marketing solution to help enhance its online marketing campaigns and target its customers more effectively.

Other client wins include Debenhams, Octopus Travel and Hotel Connect.

Training Courses

We’ve teamed up with the Digital Training Academy to give you a discount on a new independent course that will help you get to grips with search engine marketing. If you’re new to Search marketing and need a massive leap up the learning curve, then this one day academy is just the job. Only a couple of places remain for September 11th September, but email us back and we’ll send you the details of the other course dates this Autumn.

 The Technology Works

The newest marketing technology from our sister company, The Technology Works, is about to be launched to the market following a successful trial period. Diallog^TM is a brand new tracking system that tracks users that start their customer journey on a search engine, move through to an advertiser website but then go on to complete their purchase by phone.

Diallog^TM gives a truer picture of the return on investment achieved through search activity by measuring these offline search-driven sales, and allows for campaign optimisation based on a much clearer understanding of what works and what doesn’t. Ultimately marketers can generate greater ROI by understanding which keywords, on which engines are leading to purchases both online and offline through a call centre, and optimising spend on words that are delivering results.

Diallog has been designed to integrate seamlessly into the BidBuddy^® search management technology and all of The Search Works account managers have been trained to manage campaigns using the powerful information Diallog^TM provides.

Click here to find out how Diallog can benefit your business

 MSN launches adCenter

After months of anticipation MSN adCenter goes ‘live’.

After months of testing, development and anticipation the UK search industry has welcomed the arrival of Microsoft adCenter.

We are proud to have been working in partnership with MSN Search for some months on the pilot scheme they ran in readiness for launch. We were lucky enough to have all of our account managers and editors fully trained and experienced on MSN before the majority of our competitors had even seen the interface.

“MSN and The Search Works are working in partnership together. They work with some of the largest brands in the industry and offer high levels of service to clients, and therefore our advertisers, making them an ideal partner for MSN.”
Chris Ward, UK Commercial Director, MSN.

For the past 18 months, we worked with MSN’s technical team to ensure that MSN Search is fully integrated into BidBuddy®. The combination of using BidBuddy® and MSN’s high quality traffic has allowed us to generate fantastic ROI’s and CPA’s for our clients. Since the launch, we have experienced superb conversions for our Finance, Travel and Retail advertisers.

“Since the MSN launch, we have tracked and analysed the network. The traffic produced is of an excellent quality and continues to produce fantastic results for our clients. ”
Sally Wright , Client Services Director, The Search Works.

Click here to learn more about MSN’s launch.

 Treating search as ‘cost of sale’

Treating Search as 'cost of sale'

Understanding how to budget for search engine marketing has undergone significant changes this year. Traditionally, ‘marketing’ exists as a cost centre and serves many different commercial tactics: raising awareness, building the brand, driving leads and bringing in the sales. But search doesn’t fit comfortably here. If you spend your marketing budget you can’t spend any more, yet with search you know that you could carry on acquiring profitable customers.

That is a paradox challenging many financial directors. Yet there’s an easy way out: treat search as a cost-of-sale for the business and you free your marketing teams to do what they’re best at, while still retaining all the necessary controls on budgets. Although we’ve been advocating this for some years, digitally experienced brands are just starting to make the transition now, and it will help maintain the growth rates within search advertising because it overcomes an institutional obstacle that has held many clients back from investing to the optimum level.

At The Search Works, we have been pioneering cost-per-acquisition search marketing for years. To share our knowledge, we are hosting a seminar on this topic later this year for marketers wanting to understand how to quantify the 'cost of sale. If you are interested in attending this course or know of someone who might be, please click here.

 Retailers Search Tip - ‘The Christmas Rush’