Thursday 9th March 2006 The Search Works Newsletter
The Technology Works launches! We are delighted to announce the latest exciting development in our business, the launch of our sister company, The Technology Works. This new company will offer technological media solutions to the marketing industry, including the pioneering search marketing solution, BidBuddy®, which is available to clients who wish to manage their search marketing in-house. The Search Works will continue to offer quality account management to clients who wish to outsource their search activities to a group of experts. To visit The Technology Works’ website, click here
News in brief 08 Mar 2006 FTSE 100 companies still falling behind 08 Mar 2006 Media Week: The Search Works develops tech arm 21 Feb 2006 Media Week: The right way to make search work 20 Feb 2006 The Search Works - sees 100 per cent growth and significant client wins Did you know... The Search Works has 21 account managers that are Google Advertising Professionals (GAP). The Search Works (as WSPS) was the first of ten search marketing agencies to be Overture Accredited in the UK. BidBuddy was the first automated search management system in the world back in 2000. Like Google, MSN and Yahoo Search Marketing, The Search Works' account management team is split into Finance, Travel, Retail, Recruitment verticals to allow sector concentration and expertise. The Search Works has an Editorial department solely for finding new keywords and writing creative. The Search Works won 27 new clients in 2005 including Friends Reunited, Lloyds TSB Car Select, Comet, Trinity Mirror and many more. Comments and suggestions If you would like to see any special features or other information in our next newsletter please feel free to email tsw-editorial @thesearchworks.com FTSE 100 companies still falling behind in online search Half of the UK's biggest companies lose sales by failing to exploit targeted search engine marketing                           Research conducted recently by The Search Works has revealed that 55% of the official websites of FTSE 100 companies did not appear on the first page of results for a simple online search using keywords. Last year this figure was 65%, so although improvements are being made, these companies are still failing to keep pace with the fastest growing area in marketing, search engine marketing (SEM). Group CEO, Nick Hynes: ""It's encouraging to see that more FTSE 100 companies have begun to recognise the importance of SEM but what we are seeing is a widening gulf in highly competitive sectors, between companies embracing the complexities of search, and getting it right, and those being left behind." Read more...  Revolution Awards The Search Works is short listed for 'The Best Use of Search' at the Revolution Awards The Search Works and Credit Expert have been short listed for a Revolution Award. Credit Expert, the consumer brand of Experian, has been short listed for 'The Best Use of Search' at the Revolution Awards in March. Credit Expert is a service that helps consumers avoid identity fraud. Using BidBuddy, The Search Works has been able to manage a huge list of keywords and through click to sale conversion tracking, capitalise on what keywords are delivering sales.  New to Our Team We are pleased to welcome some new additions to our team of 75. Sonia Bercel joins us from MIVA as New Business Director Read Sonia's bio. James Keehan joins us from Ambergreen as Finance Account Director Read James' bio Sheryl Taylor joins us as from Octopus Travel as Travel Account Director Read Sheryl's bio. Click here to meet more of our new starters...  Search Tip Bid on misspellings On Overture in January, there were just over 1,400,000 searches for the term 'loan'. To be in position 1, an advertiser had to pay £5.80 per click and be competing with 117 other loan companies. In the same month, there were just under 600 searches for 'lon'. To be in position 1, an advertiser had to pay £1.60 and was only competing with 8 other loan companies. With a descriptive title and description, appearing on misspellings becomes a very good source of traffic. Whilst we certainly recommend appearing on the generic search terms as well, it is also a good idea to appear the misspellings. This email and the information it contains may be confidential. If you have received this email in error, please delete it and notify us immediately. Except where this email is sent in the normal course of business, the views expressed in this email are those of the sender and not The Search Works International Ltd. The Search Works International Limited. Registered number 3898155. We would like to keep you up to date with news from The Search Works. If you would prefer this not to happen, simply send an email to info@thesearchworks.com with unsubscribe in the subject. Please do not reply to this email, as we are not able to respond to messages sent to this address. You can find more information about The Search Works at www.thetechnologyworks.com.