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Friday 22nd December 2006

The Search Word

Up-to-date news from the UK’s leading search specialist

Season’s Greetings from The Search Works!

We’d like to take this opportunity to wish you all the most enjoyable of festive seasons and a happy and prosperous 2007! We chose to go green and send our greetings electronically, so please accept with this email our very best wishes and thanks for your support this year. Plus, here’s a brief snapshot of some of the highlights 2006 held for us.

2006 was a great year for search (the latest IAB UK figures put search as 57.9% of online adspend, having grown by 58% to £962.7m from June 2005 – June 2006*) and as we all know, this trend is set to continue, thanks to the great work of companies such as yourselves. Congratulations, and here’s to 2007!

* Source: PricewaterhouseCoopers / Internet Advertising Bureau / WARC 2006

2006: The highlights

The Search Works named as the UK’s top search agency in the NMA Marketing Services Guide.

NMA

Our team grew by 50%, including 12 new account managers and 4 account directors, and our editorial team doubled in size!

The number of Google Advertising Professionals in our team reached 37!

Education and events

Digital Strategy Consulting Training Day

The training day we hosted with Digital Strategy Consulting took place in September and was a great success. Delegates of the Digital Search Academy covered a range of material, including the basics of structuring search campaigns, what makes good creative, the differences between the engines, and search marketing best practice. We’re planning to hold another course next year so if you’d like us to send you the details just drop us an email at marketing@thesearchworks.com

Another great event was the Future of Search seminar in November. Over 50 of you joined us to hear Yahoo!, Google and MSN give their views on where search is heading, and Mark Ellis from Lloyds CarSelect share his experience of starting out in search. Similar events will take place next year so if you think you might be interested in attending, click here to let us know.

2006: New Clients

We were proud to welcome on board a host of new clients, many making the move from media generalist to search specialist, including:

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