Long Tail Search Engine Optimisation (SEO)


	Search Engine Optimisation (SEO) for Targeting the Long Tail SEO is the most efficient means to target Long Tail search terms
	People can and do use quite idiosyncratic and specific phrasing for search. The "Broad Match" options of PPC search advertising can be an imperfect means to target this "long tail" of search terms. A search for information on the proper bedding for roses, for example, may lead to a lot of adverts for duvets and cut flowers rather than gardening handbooks. All too often a broad match ad may not actually lead to what the customer specifically asked for.

The 'Long Tail of Search' opens up a whole new world of potential niche markets - Many products or services that are in low demand and respectively have a low sales volume, can collectively outweight the sales of very popular products or services. 'Long Tail Searches' (4 or more words) are generally much lower in volume but far higher converting than their highly competitive 1 - 2 word counterparts. Refer to our full range of SEM services to learn more about holistic search marketing campaigns.	The Long Tail of Search Excite co-founder, Joe Krauss, explains how important the long tail of search really is. " the frequency of the average query was 1.2. That means if you wrote each of the millions of queries on a slip of paper, put them all in a fish bowl and grabbed one at random, there was a high likelihood that this query was asked only once during the day. Of ten-plus million queries a day, the average search was nearly unique." One of the key points that fuels the ever increasing use of search is the ability to find what we seek in our own terms. Click to contact the SEO team... Versatile Capabilities of SEO Search Engine Optimisation can be used effectively to achieve a wide variety of objectives. SEO can effectively be used to: Drive high volumes of traffic Generate highly pre-qualified sales leads Increase brand awareness Improve public relations Increase conversion rates Target 'long tail' search Click to contact The SEO team...