July

BidBuddy Suite - New search marketing system

The Search Works poised to change the face of search engine marketing with launch of bidbuddy suite - New search marketing system manages advertising campaigns across all major search engines on a real time cost per acquisition basis.

The Search Works, Europe's largest search engine marketing company, today announces the launch of its new fully integrated search management product, BidBuddy Suite. BidBuddy Suite reinforces The Search Works' position as European leader and pioneer of search engine marketing.

Groundbreaking new features of BidBuddy include the ability to set a target for Return On Investment (ROI) or Cost Per Acquisition (CPA) driven marketing. Advertising spend at keyword and bid price level is managed to meet ROI and CPA targets, so that marketing budgets can be optimised automatically, enabling access to all search engines in one action.

BidBuddy Suite is the only European software able to manage bid prices across all the major search engines including Google, the Yahoo! Overture network (including Yahoo!, MSN, AOL, Wanadoo, Lycos Europe) and Espotting/Find What? from one easy interface. This eliminates the need to manage search engines individually and improves advertisers' ability to track search campaigns and results on a real-time basis.

Using BidBuddy Suite, companies can carry out complex search engine marketing campaigns across the Internet with ease, gaining complete flexibility over various bidding strategies to ensure optimal positioning in search engine listings. Bid prices are automatically updated according to these strategies, ensuring the highest visibility for the lowest cost across all engines 24 hours a day.

CEO of The Search Works, Nick Hynes commented: "I am really excited about the launch of our new search management products. For the first time, BidBuddy Suite allows marketers to set and control their search objectives via a margin or cost per acquisition automatic pricing mechanism. This takes all the drudgery and clerical hassle out of search engine marketing and will maximise return from their marketing spend."

Using the new BidBuddy suite of products, The Search Works is revolutionising the online marketing approach of companies such as Yahoo! and First Choice.

Rich Pearson, Head of Direct and Online Marketing at Yahoo! commented "We needed a way to manage multi-million Euro Pan-European PPC marketing campaigns for our Yahoo! Personals, Mobile, Autos, BT Yahoo! and Finance brands. We approached The Search Works because of their excellent reputation in the industry, their expertise and their product offering.

Our goal was to make our search marketing campaigns more efficient and accountable and The Search Works' BidBuddy has helped us achieve these aims. In addition, it also ensures that we receive quality traffic at a set price and that we have immediate transparency on our campaigns to see the Cost Per Acquisition (CPA) and Cost Per Click (CPC). Since using BidBuddy, the results for specific campaigns have exceeded our high expectations with a significant over delivery of clicks at a reduced CPC."

Lawrence Turner at First Choice commented "Search Engine Marketing (SEM) has always been an important element within our online marketing mix. With a large number of holidays available and thousands of keywords to manage, partnering with The Search Works has given us more control over our Pay-Per-Click campaigns. BidBuddy has enabled us to closely monitor all our campaigns and track ROI down to each keyword."

All features of BidBuddy Suite are available on one management system, enabling access to multiple engines, selection of multiple marketing strategies and management of multiple clients from one place.