September

The Search Works expands relationship with TUI Group

The Search Works, the digital performance marketing company, today announces its appointment by Thomson Worldwide Holidays to manage the company's natural search requirements. The Search Works was awarded the contract due to its extensive experience in the travel industry and its previous success working on paid search campaigns for other TUI brands over the last three years.

Thomson Worldwide is investing heavily in its eCommerce strategy to increase online conversion in 2009. As a cost-effective customer acquisition channel, search will be expected to drive much of the desired traffic. The Search Works will undertake a comprehensive architectural and content review of the new Thomson Worldwide site in order to increase visibility on natural search listings and attract high quality, relevant visitors.

Jo Geary, Online Marketing Manager, Thomson Worldwide says: "What we needed was a dedicated team of SEO experts, rather than a marketing agency that pays lip service to natural search. While our previous experience of The Search Works has been in paid search we feel that the SEO team are very well equipped to meet our brief."

Chris Simpson, Interim MD, The Search Works, added: "We are delighted to be able to showcase our unrivalled travel knowledge in a different discipline. We have lots of high-profile SEM clients in the travel industry, now we can prove that when that experience is combined with specialist natural search skills, we can deliver the most comprehensive search package in this sector."

The Thomson Worldwide account will be led by The Search Works' newly appointed Head of Search Performance, Gary Reid who will work closely with the other internal teams serving the TUI Group.

Geary continues: "Working with one agency was our ideal scenario, now we are able to combine our search strategy, make paid search work even hard for us and improve ROI from both disciplines."