By Year
15 Dec 2005
Stable end of year for Cost Per Click (CPC) Keywords
The Search Works Reveals Stable End of Year for Cost-Per-Click (CPC) Keywords
The Search Works, the European leader in search marketing services for online advertisers, today revealed the risers and fallers in the price of the 20 most popular CPC keywords. The data, compiled from August to November this year across all the major search engines indicates only minor movements in the average CPC in five categories; finance, travel, retail, recruitment and dating - good news for businesses investing in the rapidly growing search marketing sector.
Nick Hynes, CEO, The Search Works, said: "After four months of analysis, no definitive trend is standing out with some markets showing only slight increases on the average cost-per-click. It's encouraging to see that there is no major increase in the cost of pay-per-click advertising. However, we know that cost-per-clicks are only going to rise in price over the next year as more marketers come online - and they will. This makes it vital that marketers track their campaigns along other key metrics such as return on ad spend and cost-per-acquisition. This is why we're seeing so many businesses turn to us here at The Search Works - it's a recognition that you need to look to the experts."
