By Year
01 May 2005
Revolution
'Google power' under fire
The Search Works chief executive officer Nick Hynes, who founded PPC pioneer Overture in Europe, is not surprised by MSN's move. For five years at Overture, MSN was a client and, during that time, he recalls, it was clear the company was keen to move into search. Hynes considers it "excellent news" for the market. "Online marketing is still only a few percentage points of overall marketing budgets," he says. "For the internet space to move forward, it needs to attract more budget, and search is an incredibly powerful means of direct marketing. MSN will bring more legitimacy to the sector."
