By Year
24 Feb 2005
Marketing Week: Search firms rebrand to cut
Two leading UK search marketing companies are rebranding in an attempt to move away from the industry's
Website Promotion Services (WSPS) has become The Search Works, while Corporem Global has renamed itself Latitude.
Meanwhile, The Search Works and mSearch have both criticised the search engine strategies of the UK's biggest companies. Both have published surveys showing how FTSE-100 companies fare on leading search engines.
The Search Works looked at a range of leading search engines including Google, MSN and Overture/Yahoo! and found that almost two-thirds (64 per cent) of the official websites of FTSE-100 companies did not appear in the top ten results of a simple online search using keywords such as "travel", "insurance" or "bank".
