By Year
27 Jun 2005
Investment Week
The Guide to Mortgage Technology
Those involved in marketing financial services generally point out that use of SEM and SEO is exploding. Compared with offering no value half a decade ago, search engine marketing is now a multi-billion pound industry worldwide, because it has been found to provide a good return on investment for some firms. SEM services provider The Search Works estimates 90 per cent of online purchases originate from search engine listings, while 60 per cent of online searches begin with the purpose of an online purchase in mind.
