The Search Works' roots lie in paid search marketing and we have been leading the industry since the turn of the century. Paid search is the fastest growing advertising channel in the UK and Europe, taking a 58.3%* share of all online adspend, which itself is driving growth in the media market as whole.
Advertisers are increasingly putting a greater share of their overall budget into paid search, appreciating the benefits of its high levels of visibility, trackability, measurability and outstanding return on investment.
* IAB PwC Online AdSpend Study 2008
