The Search Works has provided us with good advice and excellent insight into paid search which is proving invaluable. A lot of the learnings can also be shared across the e-commerce team allowing us to make sound commercial decisions in trading and marketing. The account management team is very keen to ensure our expectations are met and to deliver an outstanding service alongside impressive results.

We chose The Search Works because they comprehensively addressed challenges specific to our business. The team's experience of running campaigns for other travel clients and competitive pricing were clear differentiating factors.

We appointed The Search Works because the team showed an exceptional understanding for the role of search, not only in driving sales but in brand building too. In the interest of consistent brand messaging, we explored the idea of working with one company for both online and offline campaigns but we felt that the specialist experience that The Search Works brings and its appreciation of search in the broader marketing context will be more effective for our business.

Lloyds TSB CarSelect was founded in 2002 and offers discounted new and used cars to its customers. Having identified paid search as an ideal sales channel to promote this service, they briefed The Search Works to increase leads and achieve a definite Cost-per-Lead target.

The Search Works set out to develop a thorough understanding of CarSelect’s brand, products, business model and marketplace in order to create a detailed, well-planned campaign that made use of sophisticated search management techniques. Recognising search-driven phone sales enabled a true CPA to be calculated, taking into account all of the offline sales generated as a result of paid-for search.

Results achieved included a record onlines sales from SEM, the online sales targets being achieved within six months, year on year growth of 200% and CarSelect becoming a leading search marketer within the automotive sector.

Due to the massive number of sales The Search Works has been generating, we have had to hire many extra customer service representatives. We never expected our search engine marketing campaign to be such an amazing success, but working with The Search Works has meant that the sales we have generated for CreditExpert have surpassed anything we could have hoped for.

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We have a very close working relationship with The Search Works which has enabled us to achieve significant growth in our campaign. Their open and transparent style is great to work with and enables us to build our understanding about search. Having an agency which understands not only paid search but how it interacts with other online and offline media is a real bonus.

The Search Works works closely with Interflora to plan and deliver strong search campaigns throughout our busy trading peaks. Having taken time to understand our products, customers and market, The Search Works combines this knowledge with their search expertise to develop appropriate strategies and tactics. Plans are implemented with personal commitment from the team, ensuring that the benefits of strong planning are realised in our results.

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The Search Works has demonstrated the very highest standards in their approach to SEO for the Teletext Holidays site. Their insight into our business and knowledge of the latest techniques and best practice SEO has ensured the development of a lasting strategy that will provide a significant return on our investment. The Search Works’ understanding of users, and the importance of website usability and user interactivity, will ensure that the Teletext Holiday site remains a market leader online.

Since switching from a full service digital agency to The Search Works we have far exceeded our paid search targets. In addition, The Search Works’ vast experience has enabled us to take advice from them on landing page layout in order to generate even higher conversion rates. Their commitment and contribution to us is way beyond the scope of standard paid search work.

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We were appointed by British Red Cross for a six month project to increase its donor base and drive traffic to its homepage. The activity was designed to raise awareness for the British Red Cross website's lesser-known features, including its e-learning course, online shop and Care in the Home service, which offers short stays in hospital. The charity wanted to grow the number of visitors to its website through search engine listings, to bring its web traffic in line with "average internet growth.

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With a large number of holidays available and thousands of keywords to manage, partnering with The Search Works has given us more control over our Pay-Per-Click campaigns. The Search Works has enabled us to closely monitor all our campaigns and track ROI and marketing spend down to each keyword.

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We are rolling out our SEM strategy by appointing a search specialist company which is able to expand and develop our activities within all of our ten international markets. The Search Works offers a transparent and bespoke approach displayed through a thorough understanding of our product, business objectives, and the ability to respond effectively within our ever competitive industry.

Search marketing is largely about the people on the account and their individual expertise and The Search Works had the people with the most relevant travel experience in search. Travel is a complex industry with key-word weightings needing to be shifted regularly to fit in with calendar events and seasons, The Search Works’ team is uniquely able to manage this effectively from account director level right the way down to account management.

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We chose to work with The Search Works as we knew we would be getting consistently excellent levels of expertise, planning and consultancy. We invited a number of specialist search and full service agencies to pitch, but we were particularly impressed by the retail experience and passion of The Search Works’ team and the transparency that we would be afforded through regular updates and reports. The Search Works understands what drives our business and recognises our need for online visibility to drive traffic and sales through our website. We’re confident in their ability to grow and optimise our search engine marketing campaign as an integral part of our online and offline communications strategy.

The online channel is increasingly important to us and we need experts on board to help us maximise the opportunities that natural search presents. The Search Works really understands the holiday market and we hope they will be a valuable extension of our in-house marketing team.

Organic search is a critical source of traffic for the VisitBritain.com sites, so the agency selection was very vital. The Search Works met our criteria needs and provided, not only the fundamental approach to the bread and butter of SEO but also forward thinking activities that will be hugely beneficial to us.

The Search Works’ implementation team has a water tight process to ensure smooth transfers of accounts; they successfully transferred our accounts from our old agency with no disruption or down time. This was delivered in the agreed time frames and we were extremely happy with the professional management of the transfer.

Since working with The Search Works on both PPC and SEO, we have seen significant improvements in the overall efficiency of the campaign. Specifically with SEO, the team have demonstrated a proactive approach to in terms of new ideas on how to add value and therefore and increase awareness as an authority in our field.

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